So then…I FREAK OUT because my 24-year-old hard-working niece Hannah makes it into the FINALS to win a $150,000 contribution for her start-up company! Voting ends on September 3rd, so you’ll be my BEST FRIEND FOREVER if you vote for her!
It’s just ONE click – they don’t ask for your email address or any info – you don’t have to read or watch anything, just ONE click!
VOTE FOR HANNAH AT MOONROK RIGHT HERE!
Just scroll beneath the video and click VOTE.
Now that you’ve voted (you DID vote, right? hopeful puppy dog eyes) — if you’re interested to know HOW she made it to the finals, here’s the scoop…
How Hannah Made it to the Finals!
Raised in Austin, Hannah works her ass off in high school – exceptional grades, sports awards, musician, drum major, student government, phenomenal SAT scores.
(Oh, cut it out, Hannah, you’re makin’ the rest of us look bad! — Ha! But you can’t even resent her, because she’s so damn nice & funny & friendly.)
So she’s accepted to all sorts of stellar universities and gets excited about venturing off into the great big wide world.
BUT…the university that offers her a full scholarship is located in…you guessed it – Austin.
Argh! She’d hoped to travel beyond her hometown for college. But it’s smart to save money with free tuition at University of Texas at Austin – and she figures maybe she can study abroad a semester.
So she starts college, plays women’s club soccer, joins the Texas Spirits, kicks ass in her classes, and –
flies to South Africa for a semester abroad, working with underprivileged children.
(So her idea of adventure is zipping to another continent, helping kids, visiting South African huts, eating local cuisine, and participating in foreign customs. When I was in college, we considered it adventurous to go to the midnight showing of Rocky Horror Picture Show and throw toast at each other. I’m so lame!)
SO THEN…in 2011, she tells her college advisor that she’d like to write her senior thesis on K-Pop’s burgeoning growth into international markets.
Her advisor’s expression: “What’s K-Pop?”
Hannah explains K-Pop is a fascinating subculture of Korean pop music that’s expanding far beyond its own borders, into English-speaking countries.
A year later, Korean pop star Psy releases “Gangnam Style,” which EXPLODES into the marketplace, racking up the MOST VIEWS EVER in the history of YouTube with 2.4 BILLION VIEWS!
Hmm, psychic much?
And Psy is just one of the many amazing K-Pop stars to cross over.
To enhance her abilities, Hannah learns to fluently speak, read, and write Korean.
She spends a semester in Korea and publishes an award-winning undergraduate thesis entitled, “The History, Development, and Future of K-Pop and the Korean Music Industry,” which draws attention from Billboard Magazine.
Billboard Korea invites Hannah to intern in Seoul during the summer of 2013!
During her semester and summer internship in Korea, Hannah forms close relationships with industry professionals and K-Pop stars. She graduates University of Texas at Austin with flying colors.
The next year she interns in the International Marketing department of Sony Music, where she learns the intricacies of the global music industry.
And oh yeah – she graduates in May 2015 from NYU with a Master’s in Music Business!
AND SHE STARTS HER OWN COMPANY!
While studying the music industry, Hannah notices a serious lack of fast, reliable English-language information about K-Pop for the millions of world-wide fans who don’t speak Korean.
We’re all familiar with the rabid fans of our American pop stars – just look at the Twitter followers of Katy Perry (74 million); Justin Bieber (66 million), Taylor Swift (62 million), Rihanna (50 million), etc.
The K-Pop fans are just as fanatical, rabid, and desperate for interviews, photos, and information about their beloved pop stars as the fans of American pop stars.
And K-Pop fans from USA, Canada, England, Ireland, Australia, etc. are ESPECIALLY desperate for ENGLISH-language information about their favorite K-Pop groups.
So Hannah creates moonROK, the world’s premier source of K-Pop news and entertainment. She and her cofounder make deals with the major Korean media companies so that they immediately send their breaking news stories to moonROK for translation into English for publication on the moonROK site and social media channels.
Hannah also provides fresh new content for the fans with her personal interviews of K-Pop stars, reviews of songs and albums, and coverage of live concerts and K-Con conferences.
Hannah works tirelessly to grow moonROK and diversify its offering to K-Pop fans to include more news, entertainment, and services.
Then Hannah enters the MBJ Launchpad Competition 2015 which rewards entrepreneurs with $150,000 non-equity contribution to the growth of the business.
Hannah’s MoonROK makes it to the top 20 finalists!
Based on votes, the top FOUR candidates will fly to London to present their companies to the judges. Then the winner receives the $150,000 contribution (rough equivalent of £100,000 English pounds) to invest in the growth of their company. Hannah really needs that money to invest in more translators, video reporting crews, and marketing to share moonROK with more K-Pop fans.
You don’t HAVE to watch her video to vote for her enterpreneurial idea, but you may WANT to watch it, ’cause it’s really cool!
So there you have it – the scoop on Hannah – how hard work, intelligence, creativity, and boldness catapulted her to the FINALS! Please help us get her all the way to the TOP!
I’m so crazy proud of my niece and all her accomplishments! Thank you for letting this auntie brag about her — and thank you for voting for her!
Thank you, thank you, thank you from the bottom of my heart!
— Darcy Perdu
UPDATE: HANNAH’S GOING TO LONDON TO COMPETE FOR THE $150,000!
LaunchPad notified her this morning that they decided to bring 5 groups (not 4) to London for the final presentations, and they’ll choose the $150,000 winner from those 5! Hannah’s moonROK is one of the 5 groups! Hallelujah! THANK YOU to all of you who voted! We’re so excited for Hannah! Fingers crossed for the October London presentation!